What do you think about H&M’s Eco Steps?

Hello Readers,

H&M will launch this week a Conscious capsule collection with Ever Manifesto‘s collaboration- a publication and sustainability think tank.

The pieces are made of organic cotton, silk, leather, recycled polyester, etc… What does it mean?

Organic cotton is generally understood as cotton and is grown in subtropical countries such as Turkey, China, USA from non genetically modified plants, that is to be grown without the use of any synthetic agricultural chemicals such as fertilizers or pesticides. (source: wikipedia)

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The collection is inspired by bohemian couture with the flair of Spanish flamenco. The line is beautiful but I really think it will be hard to wear for the everyday life. I won’t personally don’t get anything. Prices are higher than what we are used to know with the Giant fast fashion retailer. How do you feel about that? Are you willing to pay more if it’s made of sustainable materials? Or if you are the kind of green customers, do you think eco fashion labels should save you a couple of $$?

I really like the steps H&M are taking but I can’t help myself thinking it’s just marketing greenwashing oriented!

How ironic is it for the Fast Fashion Giant Retailer to go “Eco fashion” while it’s undeniable that its model is itself wildly unsustainable, with its focus on producing cheap disposable clothing for a world where tastes seem to change by the minute. As a pioneer of this business model, H&M is fast forwarding fashion trends, as well as driving down the costs of clothing to the delight of consumers but the detriment of competitors, including ones that operate more sustainably.

Besides, reading all these “incidents” don’t make the brand looks better in its Conscious Plan:

– Although H&M is a member of the Fair Labor Association, which aims to improve working conditions in factories, the company was recently hit with a slew of bad press after a series of mass fainting incidents at partner factories in Cambodia.

– A Greenpeace report alleged that H&M-affiliated factories are discharging hazardous chemicals into rivers in China.

– In 2010, the German edition of the Financial Times reported that H&M was knowingly passing off genetically modified cotton as organic. That same year, it was discovered that an H&M store in Manhattan was destroying and discarding bags of excess merchandise. H&M representatives insisted that the incident was isolated, and that company policy is to donate unworn clothing to charity.

One point I like and believe can make a difference is using the brand’s popularity to educate customers about one of the world’s most polluting industries and change their behavior for the better but please, let’s not hear one more incident like the above!

When you think about the whole chain, not only the fabrics are involved but the transportation (gas), packages, labels which are all polluting actors… Is H&M thinking about these other factors?

In a world where resources are limited – even though most of people think and act like it’s not – are you willing to make a change in your wardrobe for the future of our planet and our children? And at which price?

I’m looking forward to read your comments and opinions as there is a project growing in my mind for a greener fashion future!!! 😉

Happy Monday.

 

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Run for the latest sales!

February to me means = Fall/Winter sales – great last deals! It’s not always a great time after Holiday (yes most of people is broke because of Christmas) but it’s the best time to fill your winter closet.

My sales rules are to buy something that I won’t never buy at full price; get a trendy piece; fun pattern you won’t wear everyday; something I don’t own much in my closet, not look at all at the new collection next to the sales section… I found hard to get something I had a crush on before the sales and get it after at 50-60-70% so now I don’t really expect for anything I was looking for.

This weekend, after two hours of window shopping, my credit card swiped at Zara.

sales at zara

For a total of $43, I got this fun textured printed skirt and a black long sleeves top in linen with lace on the shoulders (not available online-go in stores there are still plenty). $20 each items.

The skirt has an animal print but not sure if it looks more like a zebra or a cow pattern?! If you are too scared to wear this kind of pattern, go for something that will never go out of fashion: a leopard print. Shop animal print skirts here.

You can dress up this skirt with a black sweater/top or white shirt/blouse. You can also dress down this skirt with a chambray shirt.

Shoes

We saw them during the Fall 2013 runways – Chanel, Balenciaga, Tory Burch… designers featured the cutout boots.

The cutout bootie trend is an easy way to transition into the cooler months without going full-on winter snow boots. I got mine at DSW. Check out here for more options.

Jewelry

When I wear black and white or grey, I always prefer to wear silver jewelry, I believe it matches better than gold. This statement chain necklace is from Stella and Dot and unfortunately it’s sold out but you can find similar here. Contact me if you want this one for free. I add an S&D arm party to my wrist: the best seller Renegade cluster bracelet in silver, Gilded Arrow bangle in silver and the Jessie stretch bracelets.

makeup

“Accessories”

Since the black and white are neutral colors, I’ll use my nails and lips as “accessories” for a pop of color and not look too boring. I’ll go for red bold lips and nails.

Lips: Givenchy Lip Liner #5 // Benefit lipstick Frenched color

Nails: Essie nail polish A List color // Sally Hansen Top Coat – Insta Dry

Zoom on my fave “Must Have” purse Makeup:

L’Oreal Pencil Eyeliner in carbon black // Maybelline concealer “Eraser dark circles Age Rewing” #40 Honey color // Make Up For Ever Mat Bronzer shade 40 // Sephora brush Pro Bronzer 48

 

Go – hurry up to the sales section. Happy february shopping.

 

Isabel Marant for H&M: Prices are revealed!

Just an update to one of my previous post about the Isabel Marant collection for H&M, prices are already revealed on the website: check it out! http://www.hm.com/us/isabel-marant#see_all  Not for the price of a “baguette” thought :(.

The good news is it will be possible to shop online from 12pm EST, no need to take a PTO! But for the ones planning to go: the H&M store located on Powell Street will have the capsule. But get ready, it starts at 8 am and be prepared as the stores implemented special conditions to shop:

  • LINE SYSTEM: The first 420 people in line will be given a colored bracelet that represents a group: there are 14 colors with one for each group of 30 customers. Your color determines when it’s your time to shop in the designer collection area. Each group will have 15 min to shop, with 5 min between slots (HOW CAN YOU SHOP IN 15 MIN?).
  • RETURNS: a return or exchange is possible within 7 DAYS, after 7 days, refunds will be issued as a store credit.
  • NUMBER OF ITEMS: every customer can purchase with a limit of 4 pieces of each product in store and a limit of 1 of each product online.

My favorite jacket is listed at $399 so it will stay on the shelf and the off white lace top at $99, I’ll maybe get it as my personal gift for my upcoming birthday…

Are you planning to go? What do you want to get? I’d love to hear from you!

Happy Fridayh&m IM

 

 

 

Mix high-end & low-end styles

You probably understood I love fashion when it rhymes with bargains!

But I can’t pass on these high-end styles brands because I do believe it makes your outfit looks like a million bucks. Especially with shoes and handbags. If there is something I’ll spend more money is on these two categories.

Then everybody is able to find a great skinny jean, trendy blouse, blazer, sweater, tees, dress with low-end brands like H&M, Forever 21, Target or mid-end brands like Zara, J. Crew/Factory, Banana Republic, Club Monaco (ladies, always go on sales for these brands, when I know the margin they take, it’s not allowed for the sake of our wallet to buy at full prices).

The question is: where to find high-end styles at reasonable price?

  • Jeremy’s stores: San Francisco: Two South Park and Berkeley: 2967 College Avenue – their merchandise is coming from department stores, items that have been used in advertisements and window displays. Other items they receive are damages and customer returns.
    They also get merchandise from clothing designers who sell their production, sale samples and past season’s stocks.
  • Crossroads: it’s a buy-sell-trade store. I love it, it’s so cheap and I always find something that will give a “wowww”. You need to be patient and look everywhere, on the aisles, etc… There are many stores but my fav ones are on Fillmore & Market St.
  • Seek online when you have a designer piece in mind like Ebay, Threadflip, Poshmark… Trust me, you get amazing deals there! I will write more details about these 2 companies in a different post :Apps/Services…

Look what I’ve got for $130 on POSHMARK: the seller was allowing Bundle Discount meaning that if I was buying more than one item from her, I was able to negotiate the price.

But let me tell you the full story of this purchase, I went to the 7 for All Mankind outlet store few months ago in Gilroy and I was trying jeans on but I wanted to try them with high heels (as I was wearing my running shoes) so my Love grabbed me a random pair of heels but too big for me. And I became obsessed with them, they didn’t have my size in store. So I went online to find them and the winner was POSHMARK I found them totally BRAND NEW along with a skinny snake print jean I wanted last winter.

The original price of the jean was around $200 and for the shoes $225. I’ll let you make the calculation on how much I have saved!

poshmark

  • Nordstrom Rack, I can get lost and go crazy in the Palo Alto store ;). I got the cutest camel bag from Vince Camuto there – pix will come!

Going to get anything from any of these mentionned stores? I’d love to see what you’ve got! Do not hesitate to share it with me, get a selfie pic on Instagram and tag me @marjosf.

I hope you are enjoying these tips. Xoxo

Go back to Basic and be eco-friendly

There are for sure some basic, casual pieces we can’t miss in our wardrobe. We will wear them seasons after seasons. You might think it’s easy to get them at a cheap price and it’s true. But while you will spend $15 every season to renew your basic, you might spend $60 after 4 seasons for a basic tee shirt.

For some casual pieces, I believe we should invest a little bit more first to last longer. And I can’t pass talking about this brand I have discovered few months ago when I first moved to San Francisco.

It’s called Marine Layer, there are 3 stores in the Bay Area: Marina, Hayes Valley & the most recent store opened in Burlingame. It’s purely made in San Francisco!

The founder and his products have a really interesting story:

“The day his girlfriend threw away his favorite shirt, Mike started working on Marine Layer…that was perfectly soft and great fitting right out of the gates. It took a couple of big credit card bills and over a year of development to make the first run of shirts, but they were worth the wait. Mike set up “shop” in his living room in San Francisco and sold the first hundred shirts in just a few weeks.
Every step of the production process happens in California. This minimizes the environmental footprint and supports three American factories that have been in business for over 25 years. The custom fabric is a blend of two yarns, Pima Cotton and MicroModal, produced by Lensiz AG. Modal is a bio-based fabric that comes from recycled Beech Wood”marine layer teeMy favorie basic: the tri blend V-neck tee in grey, $35

Visit their website: http://www.marinelayer.com/

I love to pair this tee with the Midnight Bloom or Painted Zebra scarves from Stella & Dot.

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You like the scarves like me? Get them for FREE, contact me @ maverschueren@gmail.com to host a trunk show, get your friends together and receive free jewelry and accessories.

Isabel Marant for H&M: Save the date November 14th, 2013

This is THE collaboration of the year. The Swedish giant combines its expertise with the talented french designer Isabel Marant. This news made a lot of noise around the world and even celebrities are on the grill.

There won’t be enough pieces for all the fashionistas and for sure the pieces will be in the same vein as the original creations for a REAL BARGAIN.

Few weeks ago, H&M revealed some pictures of the campaign featuring Lou Doillon, Milla Jovovich, Daria Werbowy…

Here is a link with some detailed pieces http://www.designscene.net/2013/09/isabel-marant-hm-womenswear-lookbook.html

sneak peak isabel marant

 

Below are my favorite pieces so far, what are yours? I’d love to see what you like and if you get anything from this capsule, share your style with me using @marjosf on Instagram.

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Isabel-Marant-HM-Womenswear-Lookbook-22

Isabel-Marant-HM-Womenswear-Lookbook-35

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jacket isabel marant